The Hari Hong Kong

Objective

A monthly package of professionally edited visual assets, including 10–15 Instagram-ready posts (photos and/or reels), set of Instagram stories design, caption recommendations, and content scheduling to maintain brand continuity and audience growth.

Our Strategy

Combine strategic planning with creative direction—reviewing monthly content calendars, mood boards, and brand narrative goals before each shoot to ensure consistent tone, color, and emotional resonance across all visuals. Each creation will be optimized for social platforms to encourage interaction and discovery.

Scope of Work

Develop and produce a curated series of images and short videos highlighting the hotel’s ambiance, lifestyle experiences, culinary offerings, and seasonal features, aligned with marketing themes and audience insights.

Deliverables

To build a cohesive and aspirational visual identity for HARI Hong Kong through monthly content that enhances brand storytelling, increases social engagement, and elevates its positioning as a luxurious boutique hospitality experience.